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The Video Platform Grants Users Authority to Decrease AI-Generated Media in Their Feeds

Users will soon have a updated setting that permits them to lessen the volume of AI-made content appearing in their streams. This initiative comes as the service revealed that it presently contains more than 1 bn AI videos.

Trial and Implementation

This change is being tested over the coming weeks before a widespread launch. This advancement coincides with a increase in AI-generated material, driven by emerging video-generation tools.

The Broader AI Trend

It has been noted that almost a tenth of the quickest rising content creators on a competing service exclusively feature content made by AI. A considerable share of this output is considered “AI slop”, a phrase for substandard, factory-style content that is typically absurd or surreal.

“We know from our community that many people enjoy content produced via AI tools, from digital art to informative clips, and we want to offer the community the ability to increase or decrease of that, depending on their own likes,” commented a spokesperson.

Scale of AI Content

The platform shared that there are now over a billion videos on its app labeled as AI-generated. In total, more than 100 m pieces of content are submitted to the service each day, making AI-generated material a relatively small percentage of its complete catalog.

Customizing Your Feed

Viewers will be in a position to decrease or raise the volume of artificial media they watch by opening the topic control option in the application and selecting “AI-generated content”. Other topics that can already be controlled under the setting cover current affairs, fashion, aesthetics, and choreography.

AI Disclosure Rules

TikTok’s rules require creators to identify convincing AI-made content, and it bans harmful AI impersonations of well-known individuals or emergencies. Any realistic AI-generated clip that is without a tag can be taken down under its community policies.

In addition, the platform will henceforth add an artificially created tag to content produced via its built-in AI features, or detected by an cross-platform project for spotting content made by AI. This action is intended to stop users from trying to evade the labeling process.

Educational Initiatives

The platform is additionally introducing a two million dollar educational fund for professionals and groups to develop informative material about ethical AI use. This initiative will assist educational bodies focused on educating computer science.

Content Safety Approach

The platform has defended its content review process, amid controversy over plans to lay off numerous content moderators in Britain. TikTok is planning to eliminate 439 jobs in its content moderation division in the UK capital, with labor groups and online safety experts expressing worry that people are being substituted by AI moderation.

A trust and safety lead explained that people-led review would continue to be important, but AI can protect employees by removing the most graphic content prior to it gets reviewed by people. TikTok stated a significant reduction in explicit and harmful content reviewed by content reviewers over the previous year due to intervention by its machine learning processes.

We believe it is crucial to balance humans and technology to ensure user safety,” she said. “We’ll have people as involved in the system, but we also think it’s very important to reduce exposure to harmful content as swiftly, which is why a lot of the machine support is really helping us operate efficiently.”
JW
Written by

Jessica Wright

A tech journalist with over a decade of experience covering consumer electronics and digital trends across Europe.

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