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2K Hires Popular Battle Royale Developer to Boost Troubled Action Game Project Ethos

The renowned publisher has welcomed Ben Brinkman from the creators of Apex Legends to lead the studio crew at 31st Union, which is currently developing the upcoming over-the-shoulder action-packed title known as this innovative game.

Management Transition Comes After Lukewarm Response

Brinkman steps into the leadership position at the development studio following the departure of former leader the ex-Sledgehammer Games executive, who was reportedly let go due to Project Ethos' disappointing unveiling last fall.

On Wednesday, 2K president a key figure notified team members about this organizational change through an official communication, which highlighted that playtesting had indicated the requirement for a distinct game identity.

Ismailer stated that the team is now overhauling the project with a renewed focus, aiming to address player expectations.

A Pattern of Key Acquisitions

The news follows a comparable action taken by the publisher in August, when they brought on Rod Fergusson from Blizzard to assist with the beloved franchise development group.

Below is the complete message from the president's memo:

Dear Team—

I understand you all just finished your meeting - I trust you’re as excited as I am with the recent updates. Last time I sent you all a update, I expressed the following: “I am confident in this group. You all are some of the most motivated and talented designers we have had the opportunity to work with - and we’re excited for that collaboration to endure.”

Through your commitment and adaptability, especially over the last year, you repeatedly show that.

The gamer responses from last fall’s Project ETHOS testing phase was enlightening. It confirmed the promise of a roguelike shooter but made clear we still had improvements to make. It uncovered the need for a clearer vision.

It has been motivating to see how far you’ve come. You took the feedback to heart and revamped the title with a refreshed direction - one that’s ready to fulfill its ambition to our players.

The trust in this project increases every day. To advance the outstanding advancement you’ve made, It is a pleasure to announce Ben Brinkman as the new Studio Head of 31st Union. After some time of discussions, he officially joins us on next week.

Ben’s management and experience in the competitive gaming space is considerable, having devoted the recent years developing and managing some of the most recognizable franchises in the industry, such as Call of Duty: Black Ops, and lately, the battle royale hit.

Please join me in greeting Ben next week. We are all eager to persist observing the evolution of the game in the months to come.

David

Background of the Incoming Leader

Brinkman presently holds the role of executive producer and head of production at the renowned studio for their flagship title. He previously worked at Treyarch and Activision in various development positions on the Call of Duty games, and, earlier in his career, had periods at 2K and Electronic Arts.

Game Information and Vision

The upcoming game was announced in last year alongside a early access event. Initially, 31st Union portrayed the game as a "no-cost, 3rd-person roguelike hero shooter and an thrilling evolution on the genre."

"Create your ideal gameplay session—or face defeat—in this engaging over-the-shoulder adventure! Customize your character in live gameplay to fit your unique tactics," the game's pitch reads. "Challenge the competition with fresh skills, challenges, and challenges that evolve every session. Will you leave securely with your collected items? Or go big, risk it all, and hope your squad can achieve the highest spot? The choice is up to you."

Project Ethos has not yet received an official debut schedule or platforms, but players can look forward to more updates as development advances.

JW
Written by

Jessica Wright

A tech journalist with over a decade of experience covering consumer electronics and digital trends across Europe.

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